Internet Business Toolbox» Toolbox

Keyword – Internet Biz Toolbox

sugeng — Wed, 25 Mar 2009 11:50:50 +0000

Two days ago I checked out Google with keyword: Internet Biz Toolbox and scroll through the search pages. I was amazed to see that this domain www.biz-toolbox.com was ranked 45. Today when I checked the same keyword again, I found www.biz-toolbox.com was ranked 24. This was really a remarkable half-way jump within two days. This is a good result although I have expected it to rank higher at Internet Business Toolbox.

I did not do anything unsual. I just followed some common sense advices from AtomicBlogging V3.0 by Alvin Phang. Some of the points are to include keywords in your post title, to include your keywords in the first paragraph of your post, to create category with your keywords and to tag the post with your keywords.

The AtomicBlogging eBook is very easy to follow with step by step instructions. Search engine optimized themes are also included so that the learning curve for people setting up a blog the first time is very much reduced.

The book started by explaining what mistakes should be avoided and what should be done instead to create powerful blog. It then continued to discuss the five steps blogging traffic blueprint. I noticed the book is focusing a lot on traffic generation for the blog along the way which is very useful for new bloggers. The book continued with tips on finding hot profitable niche to setup your blog.

Alvin then procced to outline step-by-step how to setup the blog from selecting and registering domain names, setting up domain name server, installing Atomic Blogging Wordpress and installing the theme and plugins. This is the technical part explained in layman English.

The interesting content comes in from chapter five when he touches upon optimizing your blog for peak performance with powerful SEO secrets. He also discusses on optimum method to write and compile articles for your blog. Then comes the exciting part on monetization of the blogs various advertising types.

Although I was not a newbie in blogging having started few blogs in the past and stopped half-way through, I found that AtomicBlogging is useful in providing correct methodology and basic concepts so that the blogs are optimized and ready to generate more traffic and eventually more prosperity to everyone.

Understanding Website Traffic

sugeng — Mon, 23 Mar 2009 01:00:27 +0000

Website traffic is crucial. Understanding website traffic is even more crucial. Traffic is an important part of business website or blogs. Traffic information is very important to the success of website marketing program. Your business will only prosper when you have a flow of people visiting your website daily. You need to know about how many came, who are visiting, where the people are from, who referred the people and when they came. You need all the information to determine how successful the marketing program, how best to do fine-tuning and to achieve better traffic result. There are many traffic tools available over the internet. Some are free and others are not. They also differ in terms of efficiency and depth of reports available.

Besides having suitable traffic tools, you also need to understand web traffic analysis based on the report from the tools. Looking at the output of any web traffic tools, you need to understand the terms being used. There are three measurements that are normally used with web site traffic. They are hits, pages and visits.

Hits can be a big number but not really meaningful. It can be misleading. Hits are calculated according to how many times all the components of a single page are requested. A single web page may require few requests as it may contain few elements each calculated separately. Each element requires one request. For blogs, since there could be many elements on one web site, the hits for one single page request can be quite high. Examples of page element are the HTML page itself, external style sheets, external JavaScript files and each graphic image.

Pages are also called page views. This is more meaningful as it counts the actual single page display. A page contains many elements and the page view should only count that as one to be accurate. We don’t really care how many times an element is requested, but we are very interested in knowing how many times a page is displayed. Page view is also called unique page view.

Visits are even more current. It is a traffic number that counts the visit by a unique visitor. It is tied to the ability to distinguish between different people visiting your web site at the same time. A visit is usually considered as one or more page views from a unique user within an hour. If another visit is done after more than one hour, it would be counted as another visit.

If you host your own web sites, you may have access to the web log files. A log file records every hit registered by the web server. These data are raw and unfiltered. It is not easy to read and understand the log files. However the information can be very useful especially in understanding the nature of traffic visiting your web site. It is a worthwhile effort learning to read traffic log files.

Traffic tools can be installed locally or hosted externally (web-based) by third party. Examples of locally installed tools are The Webalizer, Urchin (from Google), AWStats and WebTrends. Your web host might have one or more of these already available. Visit the links to learn more about how to better utilize the tools and understand the reports.

Examples of web-based tools are Site Meter, StatCounter and Google Analytics. Those are free of charge. If you need more variety of website traffice tools, here are two sites that have a collection of many such tools available: Analytics Toolbox: 50+ Ways to Track Website Traffic by Mashable and Track Website Traffic: 40+ Great Tools by Technology Magazine.

Welcome to Internet Business Toolbox

sugeng — Fri, 13 Mar 2009 12:23:25 +0000

Internet has become an indispensable tool in today’s live. It is even more so for business. Started as a form of having fun and communication among the scholars, nowadays internet is an essential tool in daily business operations.

There are so many things we can do over the internet. There are many tools developed by people both for fun and for commercial use. There are also unending streams of new tools being rolled out day in day out. With so many tools available online, it makes sense to have a toolbox. Who has all the time to try and use all the tools out there? This is where a toolbox will come in handy.

Internet Business Toolbox is a geared towards reviewing and exploring available and newly launch online tools for businesses. The toolbox will be a collection of the most useful, cost effective, convenient and easy-to-use tools for business.

The blog started as a personal interest in order to keep myself updated of the changes and development in the fast-advancing internet world. Doing business over the internet has become easier and more convenient compared to just a few years ago. It has also become more and more cost-effective. It means that you can achieve more with lesser expenditure. In terms of bottom line, it means better profitability. The cost of doing business over the internet utilizing available tools have come down tremendously.

Business people are busy with running the business. They may not have the time and resource to keep track of fast-pace changes in the internet. This is also true even for online businesses. In fact, business people should spend time running the business productively rather than worrying about the tools to use online. Therefore, I hope this blog will be able to fill the gap and become a complementary resource to successful business people running the business.

To get regular update on Internet Business Toolbox, please click this link.

Please also feel free to leave comment for improvements and suggestions. I am looking forward to forging mutual