When the butterfly effect concept is applied to internet marketing, it means that a small change in a component of your online marketing might create a big change in the result output that you expect. By just tweaking correctly a small part of your website, you would be able to gain much higher conversion rate on your online marketing. The difference can be few hundred thousand dollars. The idea is very exciting and interesting.

The concepts covered started with pre-launch phase, launch phase and post-launch phase. There are many details covered in terms of adjustments required to optimize the online marketing to achieve maximum result based on butterfly marketing concepts. There were many examples provided to make understand the ideas much easier.

When Butterfly Marketing was first launched in January 2006, the manuscript, home-study and software cost $1997. On 24th March 2009, the package was given out for free. We only need to pay the shipping and handling of $29 for people in US and Canada or $39 for people in other part of the world. On noon of that day, there were close to 5000 people waited for the VIP access to the re-launch. Imagine what would happen when few thousands people pressed the order button together. The server crashed. It did not only happen once, but twice. The order site only went back life after a few hours wait. I think the website is the victim of the launch success.

By the time you read this post, I don’t think the free giveaway is still available. You can check your luck here. If the free offer is gone, you can visit his Instant Affiliate Website to get the free Butterfly Marketing Manuscript by paying S&H of $7.99 for US and Canada or $11.99 for other countries. I would strongly recommend that you get the manuscript while it is still available free.

This is so much about the Butterfly Marketing. I will discuss more on this topic in my future postings. Enjoy the manuscript and let’s explore the concepts and techniques together.

• Viral Marketing is Buzz Marketing
• Getting Popular with Social Bookmarking

How is the viral process achieved? The most obvious is through the word-of-mouth enhanced by social networks. The viral promotions are spread by the people through forwarding the marketing messages through various media like emails, text messages, ebooks, images and even interactive flash games. For word-of-mouth method to work the main objective is to identify individuals or methods with high social networking connections to pass the marketing messages around the influence circles. These individuals are supposedly the centre of influence (COI) to be effective. Buzz marketing is basically the practice of creating talk around a product, service, company or brand.

The most notorious examples of viral marketing are those related to pyramid schemes and multi-level marketing (network marketing). Looking at it positively, this is how human beings naturally would do if they are happy with certain products or services. We would automatically want to talk about the benefits we are getting.

The classic example of successful viral marketing is hotmail free email service. It started as the first free webmail service with following strategies: provide free email address and service and attach a simple tag at the bottom of every email sent out to invite people to create free email account. The effect is viral as people who receive the email will read the invitation and start creating email account to send even more emails to other who will then start creating email addresses. The process will go on and on and getting bigger and bigger. This is the power of viral marketing.

To conduct successful viral marketing, here are some important elements: give away valuable products or services, provide effortless transfer to others, scales easily from small to very large, exploit common motivations and behaviors, utilizes existing communication networks and take advantage of others’ resources as outline by Dr. Ralph F. Wilson in The Six Simple Principles of Viral Marketing.

More information on Buzz Marketing is available at Buzzmarketing managed by Mark Hughes. There is also an association dedicated to this topic called Word of Mouth Marketing Association.

For reference, here is a list of The Top 10 Viral Marketing Campaigns Of All Timecompiled by Patrick Altoft. I hope you enjoy those and you may want to let me know which one you clik and share with your friends.  :-)

• Butterfly Marketing is the Buzz
• Social Media Marketing