Internet Business Toolbox

Butterfly Marketing is a buzz word coined by Mike Filsaime in 2006 when he launched his Butterfly Marketing project. He was inspired by the butterfly effect which said that even a small flip of a butterfly’s wings in South America can have an effect on the weather somewhere in Asia. It means a small change [...]

Viral marketing is also known as buzz marketing. It is very similar to social network marketing. It means marketing technique using social network to produce increased awareness of brand or to achieve other marketing objectives. The only differentiator here is the use of self-replicating viral processes to produce buzz. It is spreading marketing messages using ways [...]