Free Subscription Online Newsletter
In the beginning, free subscription online newsletter (also commonly known as e-zine: electronic maganize) used to be the main incentive for people to visit a website and to provide their email address. At that time, I was one of those who quickly sign up for newly launched online newsletter for the fact the number of available free newsletters was not very big. People were so hungry of online information that starting a newsletter was a no-brainer strategy to collect and to have the right to send advertising emails to the newsletter subscribers.
Nowadays, newsletter is still an important component of online marketing. However, free newsletter is not so much of an attraction used to persuade people to provide their email address. Newsletter has become a mandatory component of internet marketing with the main purpose of keeping in touch with your customer base or subscribers. It is also used to bring your business upfront so that your customers always remember your business so that they can buy from you should they need to buy products or services that you are also selling. Getting people to subscribe to your newsletter is also for you to acquire the license to send those people your advertising embedded in the newsletter. The advertisements can be your own or from third-party advertisers that you can solicit.
With the rapid growth of new newsletter being started every day, the internet users have been seeing more and more newsletter being offered in the cyberspace mostly for free. The trend now is for the newsletter publishers to get and entice people to sign up and hopefully for people to forward the newsletter to their friends as referral. It is more and more challenging to achieve this simple objective without doing anything. Therefore, it is very common now for subscriber to be offered many incentives like free downloads, free membership to an exclusive sites, and so on.
With growing complexity, starting and managing a newsletter has become more challenging. It is not simply starting it and hope everything will fall into its place. It requires proper planning. What niche? Which customer segment? What incentive? What frequency of delivery? What monetization mode?
A very good resource to start learning how to launch successful newsletter is available for free at http://www.ezineuniversity.com/courses/ founded by Kate Schultz.
