Logo Importance and Significance in Marketing
Singapore Logo King Mr Berwin See has passed on last night at the age of 48. His logo designs have been quite prominent in everyday’s Singaporean lives. Among those we can identify easily are “4D” and “TOTO” for commercial, also logo for Civil Defence and Singapore Y2K Celebration including the $20 currency issued by Singapore and Brunei in year 2007. His design was also in the top five designs selected in the final of Singapore Youth Olympics logo competition in year 2008.
Just what is the importance and significance about logo in marketing?
Most small businesses are started with shoestring budget. Consequently, the logo design is pushed to the back on the priority list. There is just not enough money to have a properly done logo. Logo is not seen as important in the beginning. Most probably, the founders will find friends or someone who can do the logo for free to start the business. Even marketing material is also done in this manner.
The result of sloppy logo design and marketing material is quite catastrophic. Most businesses fail within the first year. One of the main reasons are ineffective marketing. If your marketing materials do not stand out from those of your competitors, your sales will suffer.
When starting a business, logo will help to create the quickest possible route to business success. A logo helps to create this by contributing to the business visibility, credibility and memorability. As the result, your business will grow and achieve success.
A professionally done logo can help the business to look bigger and established, to attract venture capital funding, to attract more clients, to brand the business as reputable and stable, to be more memorable, to differentiate the business from competitors and to show your commitment.
On the other hand, logo should not be seen as the only thing that matters especially for online business. It definitely gives a plus point to have a good logo. But, it is more important to have a properly thought out business and marketing plan.
In closing, if you want your logo to be your brand ambassador, you can get it from LogoMaid by clicking on the banner below.
