Blog or Build
SBI (Site Build It!) has an article that discussed whether to Blog or Build. Build here refers to building a website. The article argued that it is wrong for small business to blog. SBI said that blogging is overhyped and not suitable for small business as it is usually the wrong way to grow an online business.
Blogging is actually a different way to build a website. Instead of building web pages, blogs have postings organized by the date and time of the posts. The fact that postings are organized by date and time, it is time-sensitive. Due to this fact blogs are better for news-oriented sites. At the most, blogs can be a strong add-on to an already successful and profitable websites. The article continued to show that most businesses only realize the error of the blog approach too late.
SBI also mentioned that the post’s date and time will be taken by the search engines to degrade the result when the timing has past for too long. Date and time are taken as the article expiration. The dated-content treadmill was also mentioned in the article that referred to the professional bloggers having to do daily in order to churn out quality article timely in order not to face traffic melting away.
Most importantly, SBI is saying that blogs cannot be left away for too long before the traffic and search engine ranking will suffer.
Personally, I agree with all those arguments are true to a certain extent. It is very important for blogs to have fresh content updated regularly, but it does not mean that you need to write article every day. What is required is regularity with quality article. The keywords here are regularity and quality article.
Building theme-based content sites is the ultimate when you go through all the preparation thoroughly. This is the ideal route to go for people starting small business. However, it does not mean that blogs does not contribute to the success of small business.
The emphasis of theme-based content sites is to build a website with good content so that traffic will be driven to the sites. With quality contents that pre-sell, the expectation is for the visitors to be pre-sold and finally be sold with the actual products or services. Whereas, the emphasis of business blogs is to build traffic and to capture the visitors name list, contact information (most commonly is email address) and the license to contact visitors in the future to send them information and other pre-sell materials.
Both approaches have its own merits if used properly and correctly. Personally, I prefer to start with blogs first before developing the content into a full-blown website. Alternatively, I could also turn my blog posts into proper pages using Wordpress so that it will become a proper theme-based content site. I will discuss in the future on how to use Wordpress to build a theme-based content site.
Finally, it is an important decision for you as small business owner to decide if you want to start with a blog or building a website. The question is to blog or build.
In the mean time, you might want to enjoy this video clip on flying and having joy. Enjoy …
Exchange their ideas under the release of everyone’s ideas to creative freedom to fly!…